The plumbing that decides whether anything else works
A technically flawless site with nothing worth reading will not rank. Neither will excellent content on a site search engines cannot properly crawl or a phone cannot load. Both jobs are separate, and this is the first one.
What we look for in a technical audit
We start with what Google can see and how fast it arrives: rendering, crawl paths, duplicate and parameter URLs, canonicals, sitemaps, and whether the pages you care about are actually indexed. Then performance — largest contentful paint, layout shift, interaction delay — measured on mobile field data rather than a flattering desktop score.
Most sites have a handful of issues doing real damage and a long list that do not matter. The audit's value is telling you which is which, in the order worth fixing.
Typical fixes
- Speed and Core Web VitalsImage formats and sizing, render-blocking scripts, caching, font loading and layout stability.
- Crawl and index controlRobots rules, sitemap accuracy, canonical logic, pagination and parameter handling.
- Structured dataOrganisation, service, product, article, FAQ and breadcrumb schema, validated.
- Site architectureInternal linking and URL structure so authority reaches the pages that need it.
- Mobile renderingReal-device checks — tap targets, viewport, and content parity with desktop.
- Migrations and redirectsRedirect mapping, staging checks and post-launch monitoring so rankings survive a rebuild.
When to prioritise this
Before a content push
So the pages you invest in can actually be found and load quickly.
After a redesign
Rankings drop after most rebuilds. Usually it is redirects and speed.
Large or e-commerce sites
Where crawl budget, facets and duplication cause the most quiet damage.
Questions we get asked
Is a perfect PageSpeed score the goal?
No. The goal is passing Core Web Vitals on real mobile devices and loading the main content fast. Chasing a synthetic 100 often costs more than it returns.
How long do technical fixes take to show up?
Crawling and indexation changes can register within days; speed and structural improvements usually show in rankings over four to eight weeks.
Can you work with our developers?
Yes. We can deliver a prioritised, specific ticket list your team implements, or do the work ourselves — whichever is faster for you.
Ready to talk about technical seo?
Send us your website and what you want more of. We will tell you what we would do first, what it would cost, and what to expect — within one business day.