Terms of Use

Using this site

The content on this site is provided for general information. It is written from experience running campaigns, but it is not advice tailored to your circumstances and should not be treated as such.

Engagements

Any work we do together is governed by the written proposal and scope we agree, which sets out deliverables, fees, timeframes and notice periods. Engagements are month-to-month unless the proposal states otherwise.

Advertising spend is paid by you directly to the platform. Our fees cover strategy, management and production as scoped.

What we cannot promise

No one can guarantee a specific search ranking, cost per lead, or sales volume, because the platforms, competitors and market conditions are outside anyone's control. We commit to method, effort and honest reporting, and we will always tell you what we expect is realistic.

Intellectual property

Work we produce for you as part of a paid engagement is yours on payment. Accounts, domains and properties remain in your name throughout. Our own templates, processes and internal tooling remain ours.

Liability

To the extent permitted by law, our liability for any claim relating to our services is limited to the fees paid for the service in question. Nothing in these terms excludes rights you have under the Australian Consumer Law.

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