Filling the nights that are usually quiet
Hospitality marketing has two jobs: be the obvious choice when someone searches nearby, and give regulars a reason to come back on a Tuesday. Everything else is decoration.
Discovery is local, and it is visual
Someone deciding where to eat looks at a map, photos, reviews and whether the menu is easy to find. If your Google profile has old photos, no menu link and unanswered reviews, you lose the decision before your food is ever considered.
Beyond discovery, the money is in return visits and functions. Both respond to consistent, appetising content and a simple booking path — not to a discount habit that trains people to wait for the next offer.
What we do for venues
- Local search and MapsProfile, menu links, photos, attributes and review responses kept current.
- Booking and covers campaignsTargeted local campaigns for quiet nights and seasonal periods.
- Function and events marketingEnquiry campaigns and landing pages for group bookings and private events.
- Social contentReels and photo content shot on-site, planned around what is actually on the menu.
- Menu and website pagesFast, readable menus that do not force a PDF download on a phone.
- Loyalty and emailSimple lists and offers that bring regulars back without eroding margin.
Venues we work with
Restaurants and cafés
Local discovery, bookings and consistent content that keeps you top of mind.
Bars and late venues
Event promotion, DJ and gig nights, and function enquiries.
Function and wedding venues
High-value enquiry campaigns with proper follow-up.
Results we report on in hospitality and venues
These are the three numbers we hold ourselves to in this sector. Once we have a client in your category who is happy to be named, their figures go here.
Placeholder. Replace each [figure] with a real number from your own reporting for a named client who has approved it, add the client and period underneath, then delete this note.
From clients in hospitality and venues
Sector-specific proof matters more than a generic five-star wall.
[Paste your client's own words here — what was going wrong before, what we changed, and what happened over how long.]
[Paste your client's own words here — what was going wrong before, what we changed, and what happened over how long.]
Placeholder. Replace each quote with a real client's words that you have written permission to publish, then delete this note. If you have no quotes yet, delete the whole section.
Questions we get asked
Do discounts work?
Sparingly. A standing discount trains customers to wait for it. Time-limited reasons to visit — a new menu, a set night, an event — hold margin better.
Is TikTok worth it for a venue?
Often yes, because food and venue content travels well and the local reach is cheap. It needs consistent, genuinely appetising content rather than a monthly post.
Can you help with delivery platforms?
We can advise on how they fit alongside direct ordering, but our focus is the direct channels where you keep the margin and the customer data.
Let's find out what your marketing should be doing.
Tell us about your business and we'll come back with a plan — what we'd change first, what it would cost, and what to expect. No long forms, no lock-in contracts.