Facebook and Instagram ads that produce enquiries
Boosting posts optimises for engagement. Campaigns built properly optimise for the outcome you actually want — a lead, a booking, a sale — and are judged on what each one cost.
Creative is the targeting now
Meta's audience tools have narrowed while its delivery has got smarter, which means the biggest lever left is what the ad says and shows. A campaign with three genuinely different creative angles will beat one perfect ad every time, because it lets the algorithm find the pocket of people who respond.
We run that properly: a hook in the first frame, captions because most of your audience watches with the sound off, and a refresh cycle before fatigue quietly pushes your cost per result up. Nothing here is a boosted post.
What we run
- Campaign architectureObjectives matched to outcomes, clean ad set structure, and no bidding against yourself.
- Audience strategyBroad, interest and lookalike testing plus retargeting sequences by intent depth.
- Creative productionStatic, carousel and short-form video built for feed, Reels and Stories placements.
- Offer and hook testingDifferent reasons to act, tested against each other rather than argued about internally.
- Lead quality controlInstant Forms with qualifying questions, or click-to-WhatsApp when speed matters more.
- Pixel and CAPI setupCorrect events, deduplication and value tracking so optimisation has something to learn from.
Where Meta Ads earn their place
Demand creation
Reaching people who did not know your business existed and giving them a reason to care.
Lead generation
Forms, calls and click-to-chat for services, property, education and local trades.
Retargeting
Following up the comparison shoppers with the specific thing they looked at.
Questions we get asked
Why is my cost per lead rising?
Usually creative fatigue or audience overlap. The same ad shown to the same people for a month stops earning attention, and overlapping ad sets end up competing in the same auction. Both are fixable without touching budget.
Should I use Instant Forms or send people to my site?
Instant Forms give volume; landing pages give quality. Where a lead is worth a lot and the sales team is stretched, we bias toward the site or click-to-WhatsApp, and add qualifying questions so nobody chases tyre-kickers.
Do you produce the creative?
Yes — static, carousel and short-form video, plus creator-style UGC. Creative is not an add-on to paid social; it is the main variable.
Ready to talk about meta ads?
Send us your website and what you want more of. We will tell you what we would do first, what it would cost, and what to expect — within one business day.