Enrolment campaigns built around intake dates
Education marketing runs on a calendar. The work is filling a specific intake with people who will actually enrol, then keeping the pipeline warm through a decision that takes weeks or months.
Enquiries are cheap. Enrolments are the number.
An intake campaign that produces 400 enquiries and 12 enrolments has usually optimised for the wrong thing. Prospective students and parents compare several providers, ask questions, and often need reassurance about cost, recognition, timetable and outcomes before committing.
So we build the whole journey: campaigns that target intent rather than curiosity, course pages that answer the practical questions honestly, and follow-up sequences that keep you in the conversation right up to the enrolment deadline.
What we run for providers
- Intake campaign planningBudget and messaging phased across awareness, consideration and deadline windows.
- Course and program pagesFees, duration, delivery mode, recognition and outcomes, written clearly.
- Search and social campaignsCourse-specific intent plus retargeting through a long decision cycle.
- Nurture sequencesEmail, SMS and WhatsApp follow-up mapped to the enrolment timeline.
- Open day and event promotionRegistration campaigns with reminder flows that reduce no-shows.
- Reporting by cohortEnquiries, applications and enrolments by course and intake, with cost per enrolment.
Providers we work with
RTOs and colleges
Vocational courses with clear career outcomes and defined intake windows.
Schools and early learning
Parent-focused enrolment marketing built on local trust.
Coaching and short courses
Higher volume, shorter decision cycles, strong email dependency.
Results we report on in education and training
These are the three numbers we hold ourselves to in this sector. Once we have a client in your category who is happy to be named, their figures go here.
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From clients in education and training
Sector-specific proof matters more than a generic five-star wall.
[Paste your client's own words here — what was going wrong before, what we changed, and what happened over how long.]
[Paste your client's own words here — what was going wrong before, what we changed, and what happened over how long.]
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Questions we get asked
How far ahead should we start an intake campaign?
Six to ten weeks before the deadline for short courses; a full term or semester ahead for programs with a longer decision cycle and higher fees.
Can you market to international students?
We can support onshore-focused campaigns and enquiry handling. Offshore recruitment involves agent networks and jurisdiction-specific rules that need specialist input.
Do you handle open days?
Yes — registration campaigns, reminder sequences and post-event follow-up, which is usually where the enrolments actually come from.
Let's find out what your marketing should be doing.
Tell us about your business and we'll come back with a plan — what we'd change first, what it would cost, and what to expect. No long forms, no lock-in contracts.