Shopping campaigns start in the feed, not the bid
Google decides which searches your products appear for by reading your feed. Most stores lose Shopping performance to bad titles and missing attributes long before bidding becomes the problem.
Feed quality is the campaign
A product title written for a showroom shelf will not match how someone searches. Titles carrying the attributes people type, complete GTINs and brands, correct categories, accurate availability and sensible imagery are what get products shown for valuable queries in the first place.
Once the feed is clean, structure and segmentation do the rest — separating best sellers from long tail, controlling where Performance Max spends, and reporting ROAS by product group so you can see which lines actually pay their way.
What we handle
- Merchant Center healthFeed setup, disapproval fixes, policy compliance and diagnostics kept clear.
- Feed optimisationTitle and attribute rules, custom labels for margin and season, image checks.
- Campaign segmentationBest sellers, new lines and clearance separated so budget follows value.
- Performance Max controlAsset groups, exclusions, brand vs non-brand visibility and search-theme guidance.
- Promotions and pricing signalsSale price annotations, promotions and free-shipping settings applied correctly.
- ROAS and margin reportingPerformance by product group with margin context, not one blended number.
Common feed problems
Showroom titles
Product names nobody searches, missing size, colour or material.
Missing identifiers
No GTIN or brand, so products lose eligibility for valuable placements.
Blended reporting
One ROAS number hiding the lines that lose money on every sale.
Questions we get asked
Is Performance Max enough on its own?
Sometimes, but it is opaque. We usually pair it with Standard Shopping or brand exclusions so you can see and steer what it is buying rather than trusting a black box with the whole budget.
Does Shopping work for small catalogues?
Yes, often better — a tight catalogue with excellent data and clear margins is easier to make profitable than thousands of thinly described products.
How does this connect to organic?
The same clean product data improves e-commerce SEO, so the work benefits both channels at once.
Ready to talk about shopping campaigns?
Send us your website and what you want more of. We will tell you what we would do first, what it would cost, and what to expect — within one business day.